The Daytona 200 is arguably the USA’s biggest motorcycle race, with 2024’s event attracting 127 riders and eight million digital viewers, according to MotoAmerica. Placing highly in the race is no mean feat and requires precise, advanced bike design, where the importance of reliable throttle control cannot be overlooked. Emp…

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The first coreless motors were designed in the 1930s, but it took decades for them to find their place in the commercial market. Today, coreless motors are a vital component in a wide range of applications, from laboratory equipment to commercial aircraft. Here, Dave Walsha, sales manager at small DC motor supplier EMS, explores…

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Mathematician Alfred North Whitehead once said: “It takes an extraordinary intelligence to contemplate the obvious”. While the crucial distinction between brushed and brushless motors, the presence or absence of brushes, is evident, the implications of their differences are much more complex. Here Dave Walsha, sales manager…

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